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A Different Way to Look at Website Promotion

Website promotion has become one of the most important marketing strategies and is a critical consideration for business growth. Promoting a web site means popularizing it among as many people as possible which will in turn increase the numbers visiting the website. With increasing website traffic, there will be a corresponding growth in business. It thus becomes evident that web site promotion is some thing to be pursued with zeal.

Numerous techniques are available for web promotion today. Is there a different way to look at it? There is a check list of web promotion DOs that can be a basic starting point to determine how far your website is ready for being “clearly visible” to potential customers. The techniques are being routinely adopted by many web sites but understanding why certain things have to be done will give you an edge – to tweak your web site and make it more search engine friendly. With this check list, we will be looking not just at overall strategies but go behind the scenes and see what should be done.

First step would be to ensure that your website is search engine optimized. All the popular search engines use algorithms that search the index of your web page content that has been prepared by search engine spiders. Your web site has to have a few features to ensure that you get caught first by these algorithms. Making sure that the web site title, hyperlinks and headers are keyword(s) rich, your pages have META tags, keywords are positioned near the top of every page are some of the ways to optimize a web page. The latest technique being advocated is to write one keyword rich web page per related keyword.

Getting good linking techniques in place is another way to show up high on a search results page. Your site is given a higher ranking by search engines proportional to the number of links that come into your site. Getting your website onto popular directories is important too. Reciprocal linking involves hooking up with other businesses that are allied to yours and displaying their link on your site and vice versa.

Making your site link show up on relevant discussion forums can get the right visitors to your site. Having a professional blog in your site with useful/ relevant posts can make it more interesting and attract more visitors; participate in online communities like Facebook and Twitter to create visibility for your site. E-mail updates and newsletters that talk about your offers and deals are great ways to keep in touch with potential and existing customers because they are personal and one-on-one techniques.

Till now we have seen how to promote your web site using online methods. But, web site promotion certainly need not be restricted to online strategies. There are many real-time solutions to promote your web site including popularizing them through audio/ visual and print media, holding and sponsoring events, creating awareness by holding small meetings at crowded public places like malls, word-of-mouth advertising and so on.

Legitimate Home Based Business – How to Build Your Profit the Right Way

Though it would take a Newbie to get into legitimate home based business, there are many of such businesses to earn money quickly and easily. A Newbie might not know the real path to carry on their work. They try to research, experience and then grow. Though this might be sometimes useful so that you gain experience, most of the times it might degrade your confidence level to get a real, and legitimate home based business.If you were one among them then this article would prove you are wrong. As you have come across a lot of obstacles and lot of offers that are not legitimate and some may be even swindles, this does not mean that you cannot get real money quickly through home based business. There are much legitimate home based businesses strewn out there. Your only intellectual action should be to identify the right one and get the right guidance.Lot of CD’s and books are available, so that you can check them and learn important tips that could help you get real success. These points are not just written based on research. They have been written out of real life experiences. One could definitely want experience to reach a destination. The experience must be either yours or at least someone so that you can use it to make sure that you reach your goal. One can get all these knowledge through the Videos and CD’s that good websites provide you with.Apart from providing you all of these, they also give you a replicated website through which you can earn quick money in your internet employment. Is it not so simple to just join through a push button system and then start earning profit of 200$ every time, just by learning the earning tricks from other’s experiences?
The main positive part of such a website is that, they not only give you immense profit just in a single push, they are also legitimate home based business.The only hindrance for you to earn success would be your fear and nothing more. You can start finding such legitimate home based business after learning marketing techniques and all about the internet. There are good opportunities for you to just join yourself with certain systems that would help you get instant legitimate money which they can would provide.

The Tax Benefits of a Home Based Business

Seeing the Economic meltdown & a huge number of job losses around the world more and more people are desperately looking for another solution-alternative income sources & surely NOT just another JOB. People are looking to be their own Boss just to make sure they are not going to face another Lay Off & more importantly they are not going to lead a financially insecure life. But vast majority of people can not even consider to go on traditional business as the amount of the investment is way too high & the risk of failure is enormous! So the only solution an average person is left-off with is having a Home Based Business.There are several reasons why a person should choose a Home Based Business, here are listed below
Little Investment
Minor Risk 
Flexibility of Working from Home.
Own Schedule ” Being Own Boss
Less Paperwork.
Few or No Employee (less management stress)
Multiple Income Sources
Secure Income
Residual Income
Tremendous Personal Growth &
Tax Benefit
The Tax Benefit of having a Home Based Business alone is mind-blowing! If you are Self-Employed (control when, where & how you work) or part of a Network Marketing Company as an Independent Consultant & Home is the centre of your Business activity then you qualify as a legitimate Home Based Business Owner & that can save thousands of dollars each year in Tax saving.The average American is paying over $14,000 a year on taxes.However,you could save well over $10,000 of that $14,000 with a Home Based Business. Now think you just invest $300 to $400 a few times a year-not only you make a Retail profit on that & build an ongoing Business -you also save $10,000 per year!! Now that’s pretty good Business-right??Now lets see in which areas you get Tax benefit for having a Home Based BusinessTAX DEDUCTION ON HOME OFFICE Tax deduction on your Home depends on these 2 criteria-you’ve to meet at least one of them.(1) Your Home is your principal place of business or (2) You use a specific area of your home exclusively for earning income from your business & you meet clients there on an ongoing basis. Once you meet the criteria there are number of expenses to consider tax deducting—–Rent, Mortgage Interest, Property Taxes ,Utility Bills (heat, hydro, water), Home Insurance, Repairs & Maintenance,Landscaping, Snow Plowing,Telephone (100 percent deductible if it’s a separate business line)One thing to mention-you won’t be able to deduct the full cost of those expenses listed above. Rather, you’ll be able to deduct the business portion only.HOW ABOUT YOUR TRANSPORTATION? If you are Self-Employed & using car for your Business you’ll be entitled for tax deduction. If you are using your car for personal & business use both then you have to keep the record of your trip & the usage for business purpose. Below the list of Automobile expenses to deduct-Auto Club Cost, Car Washes,License Fees,Gas,Oil,Parking fees,Tolls,Repairs,Insurance,Loan Interest,Lease Cost etc.In addition you can claim depreciation-called Capital Cost Allowance (CCA) on the cost of your car-however, the maximum you can depreciate is $30,000 (plus GST & PST) for 2008.But WAIT!! That’s not all! Nearly every trip you make can be Tax deductible if you choose to do so. Airline tickets, tips, parking, ferry’s, bus, train, subway, taxi, car rental all can be a total deduction!!FUN & FOODS You can deduct all your entertainment of clients and 50-100% of food that is eaten when you are doing business. If you go on a vacation and go skiing you can write off the trip if your spend even a few minutes a day having a board meeting or talking to someone on the chairlift about your business. The Government is quite liberal in this area. If you do Christmas party with clients that’s also tax deductible.Going to Disney Land, renting a car & motel all can be written off if you do or promote your business in anyway!! I know – now it’s more fun! Do business, have fun & even save money! Wohh!WRITE OFF GIFTS & PROMOTIONS Most gifts $25 or under are all a write off.So anything created to thank, reward or motivate is a write off. Like business pen, pad & calendar or gift baskets -all are tax deductible.DEPRECIATION Depreciation is understood as something that has a value that will last more than one year such as ” Home Computer ” Printer ” Soft-ware ” Desk ” Fax Machine ” Car, ” Boat, ” Trailer etc all are Tax deductible because you are running a Home Based Business!EMPLOY YOUR FAMILY You can hire your spouse or children and all of the wages paid are Tax Deductible as long as you pay reasonable wages.Money stays inside the family. The salary provides RRSP contribution room to the family member on the receiving end.MEDICAL & RETIREMENT PLANS With a Home Based Business you can write off all your medical expenses for your family. This includes Medical Insurance costs, co-payments, dentist, chiropractor, eye exams, medicine etc.You have to keep a plan filed in your business file, voted & approved.This can be a huge write off.WRITE OFF YOUR INTEREST Any time you need to borrow money, it is always better to get a Business Loan rather than a Personal Loan. WHY? ‘Cause you can write off the interest as a deduction but you can’t deduct the interest on a personal loan.[101 TAX SECRETS FOR CANADIAN by Tim Cestnick  and  relevant Online informations used as a resource.]+All the information provided above is not meant to be tax, legal, accounting or other professional advice. Tax solution depends on each individual’s circumstances. For maximum benefit one must consult with a Tax professional.+