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A Different Way to Look at Website Promotion

Website promotion has become one of the most important marketing strategies and is a critical consideration for business growth. Promoting a web site means popularizing it among as many people as possible which will in turn increase the numbers visiting the website. With increasing website traffic, there will be a corresponding growth in business. It thus becomes evident that web site promotion is some thing to be pursued with zeal.

Numerous techniques are available for web promotion today. Is there a different way to look at it? There is a check list of web promotion DOs that can be a basic starting point to determine how far your website is ready for being “clearly visible” to potential customers. The techniques are being routinely adopted by many web sites but understanding why certain things have to be done will give you an edge – to tweak your web site and make it more search engine friendly. With this check list, we will be looking not just at overall strategies but go behind the scenes and see what should be done.

First step would be to ensure that your website is search engine optimized. All the popular search engines use algorithms that search the index of your web page content that has been prepared by search engine spiders. Your web site has to have a few features to ensure that you get caught first by these algorithms. Making sure that the web site title, hyperlinks and headers are keyword(s) rich, your pages have META tags, keywords are positioned near the top of every page are some of the ways to optimize a web page. The latest technique being advocated is to write one keyword rich web page per related keyword.

Getting good linking techniques in place is another way to show up high on a search results page. Your site is given a higher ranking by search engines proportional to the number of links that come into your site. Getting your website onto popular directories is important too. Reciprocal linking involves hooking up with other businesses that are allied to yours and displaying their link on your site and vice versa.

Making your site link show up on relevant discussion forums can get the right visitors to your site. Having a professional blog in your site with useful/ relevant posts can make it more interesting and attract more visitors; participate in online communities like Facebook and Twitter to create visibility for your site. E-mail updates and newsletters that talk about your offers and deals are great ways to keep in touch with potential and existing customers because they are personal and one-on-one techniques.

Till now we have seen how to promote your web site using online methods. But, web site promotion certainly need not be restricted to online strategies. There are many real-time solutions to promote your web site including popularizing them through audio/ visual and print media, holding and sponsoring events, creating awareness by holding small meetings at crowded public places like malls, word-of-mouth advertising and so on.

Internet Marketing Business – The New Home Business

Are you a victim of corporate downsizing? Have you been fired? Have you been unsuccessful with your job search? On a brighter note, are you employed but looking for additional income? Or maybe even retired and just need something to do? Well all of these scenarios would warrant having your own business. Good idea right? I think so but a lot of people may not feel as I do or see things as I see them. Many people feel that in order to have your own business, you have to invest a lot of money. This is not necessarily true. A successful business will need more of your time than your money. Starting a business from the ground up or operating a franchise can be costly but if you can not afford it you can still have your own business for minimal costs by providing a service you are good at, joining a Multi-Level Marketing (MLM) company or starting a Home Internet Marketing Business.

Assuming the first two options are no-brainers, allow me to go into more detail about the Home Internet Marketing Business. For some reason, when people see or hear this term, they immediately think “Network Marketing”. It is, but it isn’t. Sure, networking is a fundamental part of the Home Internet Marketing Business but it involves other entities as well. The “Home…Business” part of the word implies working for yourself, at home, etc. “Internet Marketing”; the core part of the phrase is nothing more than marketing on the Internet. Okay, you’re probably saying “well what does that mean?” “How is that a business?”

Internet Marketing is about marketing something via the internet. That something could be anything. It could be your MLM products, your services, the opening of your restaurant, old clothes & shoes, etc. The list can go on and on. Eventually, if you are marketing the right way, it will lead to sales. And quite honestly, if you don’t have a product or are not a part of a MLM, you can offer your services to “Internet Market” someone else’s business/products or you can brand yourself and “Internet Market” the products you have created.

Notice, I mentioned earlier that there is a right way to market, implying that there is also a wrong way. If you didn’t know there are tons of ways to market on the internet but that’s not important because what you need to realize is that whatever strategy you use, you don’t want to abuse it. What I mean by “abuse” is gaining popularity by pitching your business but offering no value. This may not be a good analogy but to me that is just like someone approaching you at the mall about their business when you are there to shop. People like to pitch their business in the stores/malls because they figure that you are already in the mind frame to buy, so why not buy what they are selling. The same type of activity occurs on the Internet. People know that there are many shoppers and Internet Marketers on the internet just like themselves hoping to eventually make sales so everything they post is begging people to purchase their product. It’s annoying and people get turned off by it. This would be considered the wrong way to market. The right way is simply to offer valuable comments, gifts and advice all over the internet. You want to become established in the Internet Marketing industry as an expert and a leader; someone who others can trust and rely on. This approach will lead to sales and lasting relationships amongst your peers.

Now some of you are now saying “that sounds great and all but how much does it cost to get started?” Well, let me start of by saying that there are not too many businesses that you can start without investing any money. The main focus of any business is Return On Investment (ROI). You want to have some sort of idea going into any business what the chances are for getting a good ROI or just an ROI period. In other words, if you invested $500 into your business, you should want to make your $500 back (within reasonable amount of time) to at least break even or $500+ for profit and/or reinvestment. That’s why it is important that you research any business industry you are trying to be a part of. Reading is essential and talking to people in the industry is a plus.

Let’s get back to how much it would cost to start a Home Internet Marketing Business. As I stated there are tons of internet sites available that you can use to market yourself or your business and some of the well known ones are Facebook, MySpace, Twitter, LinkedIn, etc. These happen to be free sites that allow you to network and market. There are many more to choose from that can aid with the strategies you will choose. If you choose making videos as one of your strategies, YouTube is free however if you want to have your videos broadcast to other video sites all at the same time, there are internet sites that will allow you to do this for a FEE. If you choose to write articles as one of your strategies, you can write and submit your articles to one article site at a time or you can use an internet site that will allow you to submit your articles to many article sites at one time; for a FEE. Then in addition to this, Internet Marketers are highly encouraged to use specific types of tools in order to do well. Some of those tools consist of listbuilders, autoresponders, website domains, etc. These are considered essential. What Internet Marketer wouldn’t have these? For some of these tools, you can pay monthly or yearly. We’re talking like $20/month at the most for some of these tools. Tools such as article and video submitters may be more costly but depending on which service you choose, it is most likely unlimited usage for a year.

So unless you know what tools are required and what they are for, you will feel like you are spending too much money. But once again, you have to look at it like you are investing into YOUR business. Remember, I said earlier that you will invest more time than money. Imagine, spending minutes to hours writing articles, posting articles, making videos, posting videos, updating your blog, participating in forums, bookmarking, etc. I just named a few other strategies that are involved with Internet Marketing and that’s not even half of what you can do. Of course you do not have to use the same strategies everyday but even with rotation, it can be time consuming and honestly frustrating when you are just getting started. But you should not let this stop you from starting a Home Internet Marketing Business.

There are so many tools and resources available that would allow you to outsource for the things that you do not know how to do or want to do. You can pay to have someone build your website, write your articles, submit your videos, etc. When it comes to outsourcing, it is just like hiring a contractor; you take a few quotes and choose the best for the job based on their credentials and of course their fee may be a factor. Now would I recommend this? Well, to be quite honest, most successful Internet Marketers get to a point where they outsource but just starting off, I recommend picking a few strategies and use them manually (no automation, i.e. article submitters) and on your own (rather than outsourcing). Do this for a couple of months so that you can become familiar with certain websites and maybe if you set a solid work plan and get into a groove, you wouldn’t need either an automated service site or a contractor. This will help you to get your business up and running while saving some investment costs. If at some time after that you are able to afford the automation and/or contractors by all means, it will be well worth it.

Legitimate Home Based Business – How to Build Your Profit the Right Way

Though it would take a Newbie to get into legitimate home based business, there are many of such businesses to earn money quickly and easily. A Newbie might not know the real path to carry on their work. They try to research, experience and then grow. Though this might be sometimes useful so that you gain experience, most of the times it might degrade your confidence level to get a real, and legitimate home based business.If you were one among them then this article would prove you are wrong. As you have come across a lot of obstacles and lot of offers that are not legitimate and some may be even swindles, this does not mean that you cannot get real money quickly through home based business. There are much legitimate home based businesses strewn out there. Your only intellectual action should be to identify the right one and get the right guidance.Lot of CD’s and books are available, so that you can check them and learn important tips that could help you get real success. These points are not just written based on research. They have been written out of real life experiences. One could definitely want experience to reach a destination. The experience must be either yours or at least someone so that you can use it to make sure that you reach your goal. One can get all these knowledge through the Videos and CD’s that good websites provide you with.Apart from providing you all of these, they also give you a replicated website through which you can earn quick money in your internet employment. Is it not so simple to just join through a push button system and then start earning profit of 200$ every time, just by learning the earning tricks from other’s experiences?
The main positive part of such a website is that, they not only give you immense profit just in a single push, they are also legitimate home based business.The only hindrance for you to earn success would be your fear and nothing more. You can start finding such legitimate home based business after learning marketing techniques and all about the internet. There are good opportunities for you to just join yourself with certain systems that would help you get instant legitimate money which they can would provide.

Finding the Top Home Based Businesses

Trying to find the top home based businesses available for you can be a bit like looking for the proverbial needle in the haystack. You want to change your life style, perhaps pay off some debt and you do not have a lot of money to get stared. Or perhaps you just want something you can potter away at in your spare time now that the children are at school. (After all there are still the school fees to pay!)Perhaps you have just got sick of the daily grind of having to get up to go and work at a job (J.O.B. Just Over Broke) you do not really like with people and a boss you would rather not be around.Whatever the reasons you may have all you want is a home based business you can call your own and provide some income. Where do you start?• Brainstorm. Sit down with a cup of coffee and paper and pen and start writing down ideas of what you could do. Write down the things you like doing, sports you like playing, pastimes you enjoy, hobbies etc. Perhaps you have some technical or professional skills that you feel you can pass on to others.• Next, decide whether you want your business as a physical type such as teaching children to swim or helping young people with maths or even making something at home to sell. You may also consider that you want to get involved in marketing on the internet as an affiliate marketer where you are not required to develop any product but rather to promote someone else’s product on a commission basis.• The next step is market research. Is there a demand for your idea? Talk to others; family, friends etc. Check the internet forums and see if there are people looking for answers to problems that you are able to help with.• Once you have decided what it is you would like to do, check out how much it is going to cost for you to set it up and what your return is likely to be.Many people today are turning to the internet to develop their home based business and finding that they are well able to make a living from it because of the ever increasing number of people turning to the internet to make their purchases.Affiliate marketing is now a multibillion dollar industry and with more countries coming online and people being able to afford their own home computers it can only increase all the more.If you want to develop a number of top home based businesses then take the plunge and invest in an Affiliate Marketing Training Course that will show you how you too can become a winner working from home either part time or full time.

The Tax Benefits of a Home Based Business

Seeing the Economic meltdown & a huge number of job losses around the world more and more people are desperately looking for another solution-alternative income sources & surely NOT just another JOB. People are looking to be their own Boss just to make sure they are not going to face another Lay Off & more importantly they are not going to lead a financially insecure life. But vast majority of people can not even consider to go on traditional business as the amount of the investment is way too high & the risk of failure is enormous! So the only solution an average person is left-off with is having a Home Based Business.There are several reasons why a person should choose a Home Based Business, here are listed below
Little Investment
Minor Risk 
Flexibility of Working from Home.
Own Schedule ” Being Own Boss
Less Paperwork.
Few or No Employee (less management stress)
Multiple Income Sources
Secure Income
Residual Income
Tremendous Personal Growth &
Tax Benefit
The Tax Benefit of having a Home Based Business alone is mind-blowing! If you are Self-Employed (control when, where & how you work) or part of a Network Marketing Company as an Independent Consultant & Home is the centre of your Business activity then you qualify as a legitimate Home Based Business Owner & that can save thousands of dollars each year in Tax saving.The average American is paying over $14,000 a year on taxes.However,you could save well over $10,000 of that $14,000 with a Home Based Business. Now think you just invest $300 to $400 a few times a year-not only you make a Retail profit on that & build an ongoing Business -you also save $10,000 per year!! Now that’s pretty good Business-right??Now lets see in which areas you get Tax benefit for having a Home Based BusinessTAX DEDUCTION ON HOME OFFICE Tax deduction on your Home depends on these 2 criteria-you’ve to meet at least one of them.(1) Your Home is your principal place of business or (2) You use a specific area of your home exclusively for earning income from your business & you meet clients there on an ongoing basis. Once you meet the criteria there are number of expenses to consider tax deducting—–Rent, Mortgage Interest, Property Taxes ,Utility Bills (heat, hydro, water), Home Insurance, Repairs & Maintenance,Landscaping, Snow Plowing,Telephone (100 percent deductible if it’s a separate business line)One thing to mention-you won’t be able to deduct the full cost of those expenses listed above. Rather, you’ll be able to deduct the business portion only.HOW ABOUT YOUR TRANSPORTATION? If you are Self-Employed & using car for your Business you’ll be entitled for tax deduction. If you are using your car for personal & business use both then you have to keep the record of your trip & the usage for business purpose. Below the list of Automobile expenses to deduct-Auto Club Cost, Car Washes,License Fees,Gas,Oil,Parking fees,Tolls,Repairs,Insurance,Loan Interest,Lease Cost etc.In addition you can claim depreciation-called Capital Cost Allowance (CCA) on the cost of your car-however, the maximum you can depreciate is $30,000 (plus GST & PST) for 2008.But WAIT!! That’s not all! Nearly every trip you make can be Tax deductible if you choose to do so. Airline tickets, tips, parking, ferry’s, bus, train, subway, taxi, car rental all can be a total deduction!!FUN & FOODS You can deduct all your entertainment of clients and 50-100% of food that is eaten when you are doing business. If you go on a vacation and go skiing you can write off the trip if your spend even a few minutes a day having a board meeting or talking to someone on the chairlift about your business. The Government is quite liberal in this area. If you do Christmas party with clients that’s also tax deductible.Going to Disney Land, renting a car & motel all can be written off if you do or promote your business in anyway!! I know – now it’s more fun! Do business, have fun & even save money! Wohh!WRITE OFF GIFTS & PROMOTIONS Most gifts $25 or under are all a write off.So anything created to thank, reward or motivate is a write off. Like business pen, pad & calendar or gift baskets -all are tax deductible.DEPRECIATION Depreciation is understood as something that has a value that will last more than one year such as ” Home Computer ” Printer ” Soft-ware ” Desk ” Fax Machine ” Car, ” Boat, ” Trailer etc all are Tax deductible because you are running a Home Based Business!EMPLOY YOUR FAMILY You can hire your spouse or children and all of the wages paid are Tax Deductible as long as you pay reasonable wages.Money stays inside the family. The salary provides RRSP contribution room to the family member on the receiving end.MEDICAL & RETIREMENT PLANS With a Home Based Business you can write off all your medical expenses for your family. This includes Medical Insurance costs, co-payments, dentist, chiropractor, eye exams, medicine etc.You have to keep a plan filed in your business file, voted & approved.This can be a huge write off.WRITE OFF YOUR INTEREST Any time you need to borrow money, it is always better to get a Business Loan rather than a Personal Loan. WHY? ‘Cause you can write off the interest as a deduction but you can’t deduct the interest on a personal loan.[101 TAX SECRETS FOR CANADIAN by Tim Cestnick  and  relevant Online informations used as a resource.]+All the information provided above is not meant to be tax, legal, accounting or other professional advice. Tax solution depends on each individual’s circumstances. For maximum benefit one must consult with a Tax professional.+

International Business Program

Apparently, on the international arena, the international business involves the transactions between two nations. Most of the time economic resources are the primary goods of transactions such as skills, people and capital for several purposes such as finance, construction, banking and services. In the 21st century where technology, corporations and communications are vital, many are claiming that our world is now a global society with plenty of international issues related to business, even causing hot debates and controversies.

The international business career is entirely different from the domestic trade as it involves the understanding of diverse cultures. From there we can conclude that it is now a desirable skill in the market so it should be your ideal field of study or occupation if travelling, understand foreign cultures, and cultivating new languages are your interest forte. Besides, due to the need to deal with numerous different people, you should be well equipped with some math skills, brilliant communication skills as well as some passionate creative thinking.

Upon the implementation of international business, the current economy contains no strong national boundaries and they are constantly diminishing. It does not come with one primary factor; it is caused by the massive electronic communication, particularly the internet. The great sharing and transfer of immediate knowledge from one corner to another opposite side of the world allows the proliferation of information thus triggering the collaboration of marketing, sales, outsourcing and manufacturing. Besides, the wide networks of most financial institutions have helped in addressing currency problems as aid can be delivered almost instantaneously.

No doubt, the international business career is one potential field to develop. But of course, one who intends to specialize in this area should comprehend will the intricacies of establishing a strong business association with partners from other nations. The difference in culture, political systems, understanding and language is definitely a challenge in the business collaboration. Always perform sufficient research beforehand and carry an open mind to make the deal a success.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.